For B2B Marketing & Sales SaaS Companies
Marketers can’t write. And writers can’t market.
I get both.
Here are some examples.
Kissmetrics - “Hey $FNAME” is Dead. Here’s How to Personalize Marketing in 2017.
Slapping on “Hey $FNAME” to an email before it heads out the door ain’t personalization. Those days of half-assing it are long gone.
WordStream - 7 Conversion-Sabotaging Words to Avoid at All Costs
“Submit” on your button, may seem innocent enough... they could be costing you dearly, turning away visitors in droves.
HubSpot - 7 Reasons Your Appliance Repairman Is a Better Salesperson Than You
Here's why appliance repairmen are better salespeople than creative service providers.
Kissmetrics - What the 1960s Can Teach You About Growth Hacking
Growth hacking is an evolution. NOT a revolution. Here's why.
Timeboxing: Double your sales reps’ output with this calendar strategy
Your reps have been ‘at it’ for hours. Cranking away. Batching and blasting, replying and dialing. With little-to-nothing to show for ‘it’. Here's why.
Kissmetrics - How to Build Your Facebook Customer Acquisition Machine (eBook)
Facebook ads don’t work like AdWords. So we can't treat them like AdWords either.
Unbounce - How to Predictably Fill Your Funnel with Account Based Marketing
Just put the finishing touches on a new cold email campaign? 2009 called and wants its tactic back. Try this instead.
Crazy Egg - User Flow Optimization: The CRO Strategy No One Talks About
A/B testing works… sometimes. You should be doing this instead.
Kissmetrics - 5 Actionable Google Analytics Reports to Improve Your Marketing Today
With these 5 reports, you’ll be able to quickly draw actionable marketing ideas to improve your results.
Close.io - 3 lessons sales managers can learn from professional kitchen chefs
Here’s how kitchens manage to deliver hundreds of meals each night of the week (and how sales managers can apply the same principles to run high-performing sales teams).
Autopilot: Aaron Orendorff is Saving the World from Bad Content
We sat down with Aaron to talk through his obsession with getting rejected, his mission as a marketer, and how one of the toughest seasons of his life led to a blossoming blogging career.
Core dna: How to Create a Content Marketing Unicorn
Here’s how to create, cultivate, and grow expert content marketers for our new era.
Wordstream - 5 Lazy Tips to Cut Your PPC Budget in Half
Execution is hard. Everything else shouldn’t be. Here are five lazy PPC tips to help you increase results and slash costs.
Kissmetrics - The Poor Man’s Marketing Stack: How to Hack Marketing Automation
Here’s how to use the most basic, inexpensive software to replicate sophisticated marketing automation and business process hacks.
Moz - Why Your Projects are Unprofitable (And How to Fix It)
Projects are the lifeblood of service-based businesses. Trouble is, most are unprofitable. Here is why, and how to fix it.
Search Engine Journal - 11 Ways to Boost Page Load Time
Speed (or lack thereof) often has a bigger impact on campaign conversions than any of that other stuff.
AdEspresso - Low Facebook ROI? 5 Common Sense Questions to Ask Yourself
Facebook ads are tough to get right. Here are 5 common sense questions to ask yourself to figure out what’s going wrong (and why).
Why We’re a Great Fit
❶ Track Record: I’m a regular contributor to Kissmetrics, Unbounce, BounceX, Moz, WordStream, HubSpot, AdEspresso, Search Engine Journal, Autopilot, Copy Weekly and more. My articles have also been linked to from The New York Times, Business Insider, The Next Web, and more.
❷ Experience: I’ve worked both in-house and as a consultant over the past decade. Currently, I’m a founding partner of Codeless Interactive, a marketing services agency that’s worked with Hilton Worldwide & Hulu, among other companies across North and Central America, Thailand and Australia.
❸ Knowledge: I have an MBA in marketing, and am a HubSpot partner with all certifications.
The Fine Print
Like you, I only want to work with the highest achievers and best possible people. So I’m very selective, and right now I only have room for 1 ongoing writing slot.
Please contact me below so we can talk about what you’re looking for, my process & rates, and see if we’re right for each other.